What the client wanted: The client was interviewing website development companies to make her dream come true, to make her product come alive in a cute, whimsical, e-commerce website platform. The challenge was to present this patent pending product in a way that reminded all lint roller users of the failures of conventional lint rollers and present a solution by telling the story in a simple video commercial without being too heavy handed.
What the client supplied us with: Prototypes of the product, logo files and general input.
What We did for them: First, HLM created a storyboard to outline the sequence of images needed to create the story. A script than accompanied the story board along with in-house professional photography that presented the problem and solution. Finally, the complete line of products was smartly displayed with a Call to Action to order! Our client loves it!