I am not going to candy coat it—the businesses that have done a good job with search engine optimization, social media and online reputation management are reaping benefits right now. With the "outbreak that shall not be named" changing our daily lives, more and more of us are depending on web search for our daily needs, entertainment and information. Despite the panic and social distancing, drains are still clogging, computers are still going down and general business has to get done. Having a strong web presence gives businesses the advantage of getting those calls and emails.
Fortunately, it is not too late for you. While there are no magic bullets or overnight results, your path to more revenue online must begin. Now is the time to put it together. Put on that thinking cap and come up with goals and strategies on how to fix or enhance your marketing strategy. What difference could 1 or 10 new clients mean to your business by years end?
You must talk to a professional that has customizable solutions and can construct a strategy that carves out your niche in the online world. The internet, like all other marketing tools is not a medium where a "sit and wait" strategy is lucrative. Even the biggest and most successful companies continuously spend ad revenue for client acquisition. There are several reasons for this.
Short Attention Spans
If you are not top of mind with your client base, you will not get the business when the opportunity is there. People forget names, faces and business cards when it is time to make a decision. They generally phone a friend, go with what is close are familiar or you guessed it, go with whomever pops up early on Google.
Brand Awareness—get your reps in
Repetition, repetition, repetition. All large corps know this. The more they see it, the more likely they are to engage with it.
Many people see marketing dollars as an expense. Truth is, the brands that are winning see marketing as a reinvestment into their company. Putting money into marketing should come with expectation of ROI. ROI comes in many forms, monetarily is just one.
More to come…